Set some goals for your Periscope marketing campaign. You can launch your campaign on a trial basis if you are not sure how your audience will react to it. Once you get a better idea of how interested your customers are, you should set some reasonable goals for your campaign.
Decide why you want to have a Periscope page. As with other kinds of marketing to maximize the returns for the business, you must understand why you're marketing in the fist place. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Periscope page with your marketing strategy in mind.
You should choose a strong argument to convince customers to subscribe to your social media updates. People need to see a value in joining your Periscope marketing campaign. You could for instance offer a small immediate discount to the customers who subscribe to your Periscope campaign before completing an order.
Remember to respect your followers privacy when using Periscope to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want their explanation to be publicly acknowledged.
Create infographics. Infographics are a step up from pictures, and include information and relevant information that can be useful to your target market. When you create an infographic, it is even more likely to be shared by others because the information is valuable. This raises your profile, but it also makes you look like an expert.
When using Periscope to promote your business, use photos to convey messages. Photos are a great way to showcase what you have to offer. They also allow you to write in descriptions and additional information that your users will find helpful or interesting. Don't neglect to describe your photos, you will be missing out on key SEO and search capabilities.
Post about your milestones on Periscope. You could for instance let your subscribers know about your sales volume, the launching of new products or the anniversary of your most popular products. This is a good way to draw attention to certain products while creating a positive image for your brand.
Likes won't pay your electricity bill, shares won't bring home the bacon and comments won't pay your employees' wages. None of these things directly help you turn a profit. You can easily advertise on Periscope without ever investing in a Periscope business page, so consider other options and how much money they can make you.
Periscope is not only for socializing with those who are close to you. You can also use Periscope to reach out and help grow your business. Since there are so many users on this site, why not use that to your advantage. Use the tips shared in this article and you can watch your business grow.